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About Us

NIRVANA Corporate Values

Nirvana Asia LTD is the largest bereavement care industry in Asia. As a pioneer of the bereavement industry, Nirvana helps families all over the country with funeral, burial and cremation services with providing one-stop comprehensive service. This leadership position is amplified by the fact that Nirvana is the sole fully integrated bereavement provider in the market.

Today, Nirvana is the developer of Nirvana Memorial Park, Semenyih, which is the world’s largest privatized memorial park in the world. Has more than RM50 million perpetual maintenance trust fund (ensure the long-term maintenance of the park , 24-hour security & etc.).

Since Nirvana Memorial Park, Semenyih, the first private memorial park set up in 1990, NV Multi now grows up and spread its business through nationwide into Shah Alam, Kota Kinabalu, Kuching, Sibu, Segamat, Kulai, Tiram and even and overseas branches as Hong Kong,China,Tailand, Jakarta, Singapore, Cambodia, etc.

Established in 1990, Nirvana Asia Group is a world-class, full-fledged integrated bereavement care provider with over three decades of experience in memorial park operations. We play a vital role in promoting culture, most notably in funeral rites and traditions within the Malaysian Chinese community. We aspire to constantly keep improving, innovating and raising our standards of service as a leader in the industry in Malaysia and Asia as a whole.

From the first approved private memorial park in Semenyih, Selangor, Nirvana Asia Group has since expanded to Shah Alam and Klang (Selangor), Penang Island and Bukit Mertajam (Penang), Kulai, Segamat and Tiram (Johor), Kuala Lumpur, Sungai Petani (Kedah), Ipoh (Perak), Melaka, Kota Kinabalu (Sabah) and Sibu (Sarawak). Nirvana Asia Group also currently has international presence in Jakarta and Medan (Indonesia), Ban Bueng (Thailand) and Singapore.

Our Vision

Committed to providing quality services that are meticulous, professional and highly personalized.

We aspire to be caring and responsible organisation towards society even as we grow. We are committed to providing detailed care and highly personalised quality service with utmost professionalism to our customers.

Our Mission

Adhere to a “customer-oriented” attitude and provide professional one-stop services.

We look to diligently demonstrating the highest degree of professionalism, empathy and sensitivity while assisting our customers and their loved ones during critical moments and to continue exercising our responsibility as an industry leader by setting high standards of service while maintaining safe and fair business practices.

Corporate Culture

Driven by professionalism and responsibility entrusted to us by this noble industry, Nirvana Asia Group will continue striving for excellence.

Driven by professionalism and responsibility entrusted to us by this noble industry, Nirvana Asia Group will continue striving for excellence. Since its establishment in 1990, the Group has won much praises and recognition for its high-standard business practices, commendable enterprising operations, human-oriented management and professional service.

5

Contries

16,000

Authorised Agents

31

Years of Experience

21

Branches

1,125

Employees

FOUNDER AND EXECUTIVE CHAIRMAN

Tan Sri Kong Hon Kong

Tan Sri Kong Hon Kong , is the founder of Nirvana Asia Group and has been the Executive Chairman since October 1990. He was appointed as the Managing Director and Chief Executive Officer in February 2009. As the founder of the Group, Tan Sri Kong has been the driving force of Nirvana Asia Group’s development, growth and expansion, and is primarily responsible for formulating its overall development strategies and business plans. Tan Sri Kong is the honorary advisor of a number of organizations in Malaysia, including the Federation of Chinese Association of Malaysia. Tan Sri Kong has also been the honorary chairman of NV Foundation since July 2007.

“We take pride in Business Integrity, Professionalism and Care, as they form the core values of Nirvana Asia Group. Boasting a track record of more than 20 years, our vast experience permeates across our well-oriented and systematic business model which is backed by an elite squad. The collective business acumens and insights that we have translate into a business competency that immortalizes our legendary presence in the industry.”

Dato’ Sri
Jeff Kong Yew Foong

Group Chief Executive Officer

Dato’ Sri Jeff Kong Yew Foong succeeded Tan Sri Kong Hon Kong as CEO of Nirvana Asia Group in 2019. He has been an executive director since August 2005 and was primarily responsible for overseeing the entire management of the Group’s business operations before being appointed CEO. Aside from that, he has been a director for multiple principal subsidiaries within the Group. A bachelor’s degree in commerce graduate from Australia’s University of Melbourne, Dato’ Sri Jeff Kong was admitted as an associate member of the Australia Certified Practising Accountant Association in February 2001 and appointed an audit assistant at KPMG from February 2002 to July 2003 prior to joining Nirvana Asia as personal assistant to the managing director and chief executive officer.



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